Sales enablement is about empowering salespeople to sell more effectively. The core idea involved in any sales enablement strategy is providing the right content to salespeople at the right time.
Why is Right Content Necessary?
Let us go through the following stats:
- The average salesperson spends around 440 hours every year to find the right content to share with their prospects and customers
- 90% of sales reps do not use sales materials because the information is either outdated or irrelevant for their needs
What do the stats imply? It is pretty clear. There is a dire need for businesses to provide the right content to their sales reps so that they do not waste their valuable time in finding the right content, and instead utilize their time in the selling process.
How Sales Enablement Tools Can Help?
So, what is the way to provide your sales reps with the right content? The method is to give them access to a sales enablement tool, which will provide the salespeople with the right content at the right time.
There is no need to mention that the performance of sales reps depends significantly on the content they get. Without the right content at the right time, their performance will degrade miserably. So, empower them by providing a sales enablement tool, which will deliver them the right material during the selling process. The content includes:
- Lead generation content, such as case studies and white papers
- Internal sales support content, such as product sheets, competitor analyses, and sales scripts; and sales conversion content, such as email templates and PowerPoint presentations
How to Choose the Right Sales Enablement Tool?
There are many sales enablement tools in the market. And you need to analyze your unique needs before choosing the right one for your business.
Please go through the infographic in this post to understand how to choose the right sales enablement tool for your business.